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How to get a warm response from a cold call or email

Many companies don’t spend the money and time advertising new positions that become available. One way to access these hidden jobs is to cold call and email companies to enquire about their current or upcoming opportunities. If the organisation is hiring and you’ve got the skills they’re looking for, you could find yourself with a job.

Tips for when you’re cold calling:

  • It’s important to research the company and know who you want to talk to or at least what their position is in the company. If you’re calling about a specific job, make sure you’re clued up on all its requirements.
  • Write a 30-second speech about yourself and memorise it. This is called an elevator pitch and allows you to sell yourself in a small amount of time. Include who you are, why you’re calling, your skills and experience and where you hope to go in the future. Try and tailor your speech to suit each employer you speak to.
  • Try and relax. Many people find calling up strangers a bit daunting – this is normal. With a little practice it will become easier. Employers often receive this type of call, so there’s nothing to feel anxious about.
  • Always remember to thank the person for their time before you end the call.
  • After the call, make sure you follow up. If the employer asked you to email your resume, do it as soon as you can.

Tips for if you’re emailing cold:

  • Make sure you are using an email address that is professional and appropriate – for instance, use one that combines your first and last name e.g. [email protected]  
  • Use the subject line of the email to sell yourself.  
  • Send it on a Tuesday or Wednesday. Employers typically receive a large amount of emails over the weekend and usually also spend Friday preparing for the following week. So mid-week is the time to get noticed.   
  • Get someone else to proofread your email if you can

    Cold calling and emailing is a really good way to access the almost 60% of jobs that are unadvertised. Once you’ve done a few calls and emails, you’ll gain confidence and be well on the way to winning one of these hidden positions.
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Cold calling and emailing is a really good way to access the almost 60% of jobs that are unadvertised.


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